Paris-based company, CO2 AI, was born out of passion for our planet. Alarmed by the climate crisis, founder Charlotte Degot left her consulting job, learned how to code, and discovered how AI could be used to help enterprise organizations identify and reach critical emissions targets. One year after its debut, the software company was ready to evolve and solidify a stronger brand identity that better reflected its mission and trajectory. They needed to communicate the value of an end-to-end sustainability management platform to those responsible for helping large and complex organizations achieve ambitious ESG goals. That meant developing a deep understanding of a very fluid market and emerging roles within the C-Suite to appeal to both hearts and minds. The Why needed to be as front and center as the What.