Every memorable brand hits on very specific human emotions.

My approach to marketing starts by understanding individuals and their unique circumstances. I dig into cultural, behavioral, and industry dynamics to determine how a brand/org/product fits into that context.

With a background in journalism, I’ve learned how to ask the right questions, research thoroughly, analyze trends, empathize with diverse perspectives, adapt to change, question convention, and build strategies that make a difference.

I understand the importance of nuance and can easily spot opportunities to adjust messaging and creative to appeal to unique audience segments, using the right mix of strategic creative and data-driven techniques to break through the noise.