Connecting with peacemakers
University of San Diego
Deliverables
Audience and UX research Stakeholder interviews Content strategy Copywriting
The Brief
University of San Diego’s Joan B. Kroc School of Peace and Justice needed to improve the information-seeking process for prospective students looking to make a positive impact in the world.
The Solution
Newly written and edited content throughout the website, which guided the architecture and the design process for the new site.
Fifteen new systems were built to accommodate various content needs.
The information architecture is strategically organized, and content was mindfully raised from the department and center level in the previous website to the school level on the new website, alleviating the need for students to track information in multiple places to find what they are looking for.
Results
Improved wayfinding and increased interest in the school which helped drive growth in offerings, such as new master's programs in conflict management, humanitarian action, and social innovation