Cisco
Develop a new brand identity and content for a new podcast series to grow awareness of Cisco as a leader in cybersecurity among small business owners.
Shifting mindsets.
Cisco needed to change how they were perceived by small and medium-sized business. They needed to be less intimidating; more approachable.
I developed the brand strategy, taking cues from podcasts and companies are dedicated to advice and value—not just pushing products.
We pushed the boundaries of typical enterprise marketing with the bold name and imagery of Unhackable. Huge credit to Cisco for being willing to embrace a potentially risky concept!
Unhackable with Mike Storm features a relatable expert sharing his experience and insights on Cybersecurity best practices, threats and security-industry in ways that appeal to business and consumers alike.
The result? Increased awareness, engagement, and trust among our target audience.
Cisco ranks among the top five security product providers globally, holding a substantial market share in areas such as network security, endpoint security, and identity and access management.
Their trusted security solutions are now frequently chosen by small business owners, particularly in managed security services and network protection appliances, which are essential for safeguarding against cyber threats
"Love the podcast. Many times I struggle with technology podcasts being dry, questionable relevancy, etc… but you did a great show and easily shared how/why its relevant across the board. You guys were easy to listen to and kept me engaged. Keep up the good work."
— Unhackable listener