The Webby Awards invited our agency to participate in a unique challenge. The main requirement being having a passion for making change happen for the good through 5G technology.

The brief was simple: what do you want to fix? And how can 5G and the Internet help us fix it? Everything was fair game from the environment to the government, diversity and equity, human rights…

Out of 150 submissions, our team was selected as 1 of 5 finalists.

Working in remote and hybrid ways, I lead strategy for and collaborated closely with creative to develop the idea for 5G Sign—a solution that could help people with hearing disabilities navigate video calls by using an AI-powered ASL translator.